BMW Motorrad is expanding their business in Indian Market by targeting youths with their new updated motorcycles. BMW Motorrad Head of Region Asia, China, Pacific & Africa Markus Mueller-Zambre said at the event, “there is an increasing demand for mid-range motorcycles in countries like India, China and Latin America. In just under five years, the G 310 RR and G 310 GS have become immensely popular and are in high demand all over the world. The introduction of a third member further diversifies the G 310 range”.
At present, Germany is the largest market for the two-wheeler maker globally. BMW Motorrad India doubled their sales last year to inch into the top 10 markets for the company. Mueller-Zambre was speaking on the sidelines of the launch of BMW G 310 RR priced at Rs 2.85 lakh and Rs 2.99 lakh (ex-showroom). The motorcycle is the third to be developed jointly by BMW Motorrad and cooperation partner TVS Motor Company. The vehicle is being manufactured at the latter’s manufacturing facility in Hosur (Tamil Nadu), along with BMW G 310 RR and BMW G 310 GS.
The company is glad to launch the bike first in India which is one of the fastest growing markets for BMW Motorrad, he added.
It features the same 310 cc, single-cylinder engine that produces 33 hp and 28 Nm of peak torque, with a six-speed gearbox. The same engine also features in the G 310 R, the newly launched G 310 RR and the TVS Apache RR 310. The G 310 RR comes with a 313-cc engine enabling it to accelerate from 0 60 km/hr in just 2.9 seconds. For adaptation to varied conditions, the 310 RR is fitted with four modes as standard – Track, Urban, Rain and Sport.
BMW Group India President Vikram Pawah said the 310 RR is the sportiest and most desirable sports bike in the sub-500 class.
“This bike proudly inherits the original road racing genes that have fascinated sports bike enthusiasts with unlimited adrenaline rush on tarmac,” he stated.