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The Better Flour – Exploring Product Placement Opportunity

The Fibre Forward Flour Blend is the perfect ingredient to make sure your burgers are as healthy as they are delicious. It’s made up of emmer wheat, carrot, and tomato which are key to a healthy gut. A rich source of fiber, this all-natural blend has low gluten content for easy digestion. Plus, the combination of these ingredients is packed with vitamins and minerals that you don’t get from regular beef patties. 2X fiber & protein, a high-protein, the low-gluten alternative to regular wheat. This unique flour is especially beneficial for diabetics as it helps to lower blood sugar levels. Not only that, but it also helps to keep you full for longer, aiding weight loss and keeping bad cholesterol at bay. Furthermore, it contains a wealth of beneficial vitamins and minerals like niacin (Vitamin B3), magnesium, iron, and complex carbohydrates that help to boost your immune system.

 

Price: 252 INR/1kg

Available on: https://thebetterflour.in/collections/fibre-forward-flour-blend/products/fibre-forward-flour-blend-1-kg

Robust Red Flour Blend is the perfect ingredient to make sure your burgers are as healthy as they are delicious. It’s made up of emmer wheat, carrot, and tomato which are key to a healthy gut. A rich source of fiber, this all-natural blend has low gluten content for easy digestion. Plus, the combination of these ingredients is packed with vitamins and minerals that you don’t get from regular beef patties. Enhances blood flow and helps lower blood pressure Beetroot increases hemoglobin levels Chickpeas improve metabolism Sorghum aids in weight control Sorghum contains good cholesterol-fighting lipids that help fight cholesterol.

Robust Red Flour The Better Flour » hindu metro

Price: 495 INR/1kg

Available on: https://thebetterflour.in/products/robust-red-flour-blend-1-kg

Chocolate pancake mix is the perfect ingredient to make sure your burgers are as healthy as they are delicious. It’s made up of emmer wheat, carrot, and tomato which are key to a healthy gut. A rich source of fiber, this all-natural blend has low gluten content for easy digestion. Plus, the combination of these ingredients is packed with vitamins and minerals that you don’t get from regular beef patties. Our Zero-Maida Chocolate Pancake Mix contains everything you need to make quick, tasty, and healthy pancakes! All you need to do is whisk it with the wet ingredient of your choosing. Our gluten-free pancakes will satisfy your sweet appetite while offering a nutritious, balanced meal because they are made from a combination of natural ingredients such as white chickpeas, chocolate, rice, sorghum, and red lentils. You can indulge guilt-free because we utilize Stevia, a natural sweetener! These fibers- and protein-rich pancakes are designed to fuel your daily successes. You don’t want to utilize it all at once. Our reusable pouch keeps the mixture fresh for subsequent uses.

Chocolate Pancake Mix The better Flour » hindu metro

Price: 161 INR/150g Net Quantity

Available on: https://thebetterflour.in/products/chocolate-pancake-mix

About The Better Flour 

The Better Flour was founded by Shailesh  Karwa and Sharad Dalmia in 2021 with an aim to craft a product that provides both taste and health to the consumer. The brand swaps traditional grains with the bold and progressive choice of white chickpeas and redefines the Indian household staple, Flour. Chickpea is a peerless source of protein and at the same time packs in plenty of flavor. The brand has crafted a proprietary blend that is not just good for the gut but also flavourful with a shelf life of around 8 months. The response to its first product, a nutritious, stoneground, flavourful & gluten-free Flour Blend, comprising 3 flavors – Original, Robust Red & Lean Green, has been overwhelming. TBF aims at making nutritious food fuss-free and easy to make.

The brand believes nutritious food is the base of a better future. The Better Flour offers in its range of products, a healthy foundation of white chickpeas, lentils, rice and sorghum, to which it adds superfood ingredients such as spinach, beetroot and more. With its recently launched Pancakes Mix in mouthwatering flavors, the brand continues to build their mindful offerings in the next few months like Instant breakfast mix (vegan omelet, dosa, idli), cake mix, pasta & noodles.

TBF is one of the few brands in the FMGC D2C space delivering high quality premium value experience to all consumers pan India along with an excellent customer experience. Through its products, the focus is on consumers who look for things that enrich their lifestyle and identity. They’re conscious about their own, as well as their family’s health and fitness, and while making healthy choices they don’t believe in compromising on taste in the bargain

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