As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.
A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wikipedia.
All publicly accessible websites collectively constitute the World Wide Web. There are also private websites that can only be accessed on a private network, such as a company’s internal website for its employees.
Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment, or social networking.Hyperlinking between web pages guides the navigation of the site, which often starts with a home page.
Userscan access websites on a range of devices, including desktops, laptops, tablets, and smartphones. The app used on these devices is called a web browser.
Most Visited Websites by Traffic in the world for all categories, September2022
|
Position
|
Website
|
Change
|
Visits
|
Pages / Visit
|
Bounce rate
|
|---|---|---|---|---|---|
| 1 |
 |
–
|
64,599,020,270 | 3.66 | 41.38% |
| 2 |
 |
–
|
60,900,456,208 | 6.73 | 28.99% |
| 3 |
 |
–
|
12,102,821,663 | 2.79 | 49.73% |
| 4 |
 |
–
|
6,484,166,587 | 2.07 | 61.37% |
| 5 |
 |
–
|
6,010,446,326 | 1.79 | 71.83% |
| 6 |
|
7
|
5,044,943,653 | 4.62 | 49.24% |
| 7 |
|
5
|
4,977,331,161 | 6.13 | 27.75% |
| 8 |
|
2
|
4,306,444,087 | 2.98 | 53.42% |
| 9 |
 |
2
|
4,013,941,021 | 4.47 | 51.37% |
| 10 |
 |
1
|
3,746,378,241 | 2.07 | 64.00% |
| 11 |
 |
3
|
3,209,050,070 | 2.23 | 55.38% |
| 12 |
 |
2
|
3,132,431,573 | 3.00 | 45.28% |
| 13 |
|
3
|
3,001,139,148 | 6.02 | 31.02% |
| 14 |
 |
–
|
2,690,405,253 | 3.01 | 51.55% |
| 15 |
|
3
|
2,616,558,901 | 2.65 | 38.09% |
| 16 |
|
1
|
2,122,436,469 | 2.92 | 48.49% |
| 17 |
|
–
|
2,091,668,405 | 2.35 | 4.78% |
| 18 |
|
1
|
1,962,692,107 | 2.99 | 50.03% |
| 19 |
|
–
|
1,881,486,221 | 1.32 | 76.73% |
| 20 |
|
–
|
1,868,150,227 | 8.47 | 27.26% |
Trends Across the Most Popular Websites by Traffic, September2022
The information displayed here allows users to identify and observe trends, and track how the world’s leading websites – and their numbers – are changing from month to month.
For instance, here’s what we discovered this month:
google.com is the most visited website in the world in July 2022, attracting nearly 64.6B monthly visits. With second-placed youtube.com receiving 60.9B visits in the same period. facebook.com also performed strongly, generating nearly 12.1B visits.
Pages/Visit – an estimate of how many pages (on average) a person visits in one session on the website. The total average pages per visit for these popular websites is 3.55 pages. The highest average pages per visit – novelfull.com – 8.47 pages.
Bounce Rate – an estimate of the website’s average bounce rate, or percentage of visitors that leave the website after viewing just one page. The total average bounce rate is 46.15% and the highest bounce rate – mixi.jp – 76.73%.
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