VAHDAM® India’s entry into the spice market expands the brand’s foothold in the wellness & food markets
March 14, 2023 – VAHDAM® India, the home-grown global wellness brand taking India’s finest teas and superfoods to consumers across the globe announced the launch of VAHDAM® Spices, a new product category for the company with the mission to innovate the spices industry. Aimed at creating fresher products for an increasingly health-conscious world, VAHDAM® India has expanded its partnership with Indian farmers and cooperatives to bring high-quality and authentic Indian spices to consumers to help them achieve their wellness goals. VAHDAM® India has collaborated with world-renowned, Michelin
Star-awarded Chef, restaurateur, and host of MasterChef India, Vikas Khanna to celebrate the launch of VAHDAM® Spices with a variety of new recipes.
With VAHDAM® Spices, the brand is introducing a collection of India’s finest spices, all sourced garden-fresh, packaged at VAHDAM® India’s BRC Certified facility state-of-the-art facility in India & shipped directly to consumers. All of the spices are single-origin from states and regions known for high-quality products. Each batch of spices is tested for purity in accredited labs in Europe to ensure VAHDAM® brings only the healing benefits of Indian spices. VAHDAM® Spices have zero adulterants,
pesticides, colour, or toxins. Because VAHDAM® Spices are grown at the top farms, sealed fresh at the source, and brought directly to consumers’ households, they achieve a higher product potency and nutritional value.
“In 2015, I started VAHDAM® India, with a vision to take this wellness wisdom to the world, under a trusted, ethical, sustainable home-grown brand. And re-imagine the quality & freshness of these offerings. Given my lineage, we started with tea, but the vision was always to do more. And today, I am excited to announce the launch of our range of fresh, ethically sourced, Single Origin Spices from the finest farms in India. India is a magical ‘land of spices’ and provides the world with the largest variety of delicious spices. However, just like tea, there is an absence of a home-grown brand, and the broken supply chain ensures that consumers don’t get a fresh product,. Additionally, spices are globally grown by spraying copious amounts of pesticides, insecticides & toxins to increase farm yield, which causes a serious health risk to consumers,” said Bala Sarda, CEO & Founder of VAHDAM® India.
“With VAHDAM® India Spices, we aspire to make available a collection of delicious spices, all sourced garden-fresh, packaged at our BRC Certified facility here in India & shipped directly to consumers. We’ve spent the last two years building a supply chain of India’s finest organic spice farms with our partners.
We made a conscious decision to bring sustainable, clean, and fresh spices to consumers around the world for all their cooking, wellness, and beauty needs.”
VAHDAM® India has launched the VAHDAM® Spices Kitchen Essentials Box which is an assortment of 9 spices available to purchase on vahdam.com. Over the next 2 weeks, the full line of 25 individual spices will be available for purchase. These will include certified organic spices like Turmeric Powder, Black Pepper Powder, Cinnamon Powder, Ginger Powder, Whole Cloves, Cumin Powder, Onion Powder and more.
“VAHDAM® India has a reputation for bringing the best of India to the world and I’m incredibly excited to be working with them on the launch of VAHDAM® Spices,” said Chef Vikas Khanna. “The farmers in India take pride in the spices they grow, which elevates VAHDAM® India’s spices and their taste above what’s currently available on the market. VAHDAM® India’s Spices can help anyone take their cooking up a notch and it will bring more flavour into all of our lives. I’m loving how VAHDAM India’s single origin spices has made its way to my kitchen and I’m in no mood to replace them with anything in the world.”
“Spices can provide a range of health benefits for consumers, but that all depends on where and how they are grown and packaged,” said Ujjwala Baxi, Registered Dietitian. “VAHDAM® India’s commitment to bringing fresh and single-origin spices from India to the world will help everyone enjoy the benefits of these spices, from Moringa Powder’s antioxidants aiding in heart health to Turmeric Powder assisting in building one’s immunity.”
Founded in 2015 by then-23-year-old Bala Sarda, VAHDAM® India quickly became India’s largest home-grown premium tea & Superfoods brand, bringing India’s finest teas, superfoods, and spices to millions of consumers across the world. VAHDAM® India’s ethical and sustainable business model also
reinvented the tea business in India. Previously, despite being the second largest producer of tea in the world, India had been dependent on bulk exports to foreign brands for the last 200 years. VAHDAM® revolutionized this structure by sourcing its teas, spices, herbs, and superfoods directly from plantations & farmers within days of harvest, packaging them fresh in India, and shipping them directly to its global fulfilment centres. By leveraging technology and cutting out unnecessary middlemen, VAHDAM® has built a truly vertically integrated global brand.
To date, the company has raised over $40 million USD in venture funding from India’s Top Consumer Investors & VCs and has already achieved profitability. VAHDAM® has also won the hearts and taste buds of celebrities and notables including Oprah Winfrey, Mariah Carey, Nicole Scherzinger, Martha Stewart, Chris Pratt, Drew Barrymore, and more.
ABOUT VAHDAM® INDIA
VAHDAM® India was founded in 2015, by Bala Sarda with a mission to build a home-grown Indian brand for the world. With direct sourcing from farms & estates across India, in-house manufacturing in their 100,000 sq. ft. BRC Certified state-of-the-art facility, local distribution in key markets like the USA, Canada, and Europe, the strong customer love and organic endorsements by global celebrities like Oprah Winfrey, Mariah Carey, Martha Stewart & more, the company is executing a unique digital playbook of creating strong & scalable consumer brands globally. The company has raised over 290 crores in funding and gets ~90% of its sales via online channels. It is a Certified Plastic Neutral and Climate Neutral brand and directs 1% of its revenue towards the education of its tea growers’ children.
