Anastasia Beverly Hills India uncovers their latest campaign of “In the Spotlight” which marks the launch of their limited edition Makeup Kits
Featuring Ace Influencer Roshini Bhatia
Anastasia Beverly Hills, the industry’s top innovator in the field of beauty for the past 25 years has launched an India specific campaign of “Step In The Spotlight” featuring Instagram sensation Roshni Bhatia’ as the campaign face.
ABH as a cult beauty brand has always been associated with the Hollywood celebrities who have enjoyed being in the spotlight. ABH India now gives a platform to the brand lovers to “step in the spotlight” by making it possible for everyone to experience their own best version irrespective of gender and identity. This campaign is a celebration of Roshini and women like her who are bold, confident and celebrate themselves at every step of the way.
The two options that one can choose from are Too Glam to give a damn & Kiss from a rose. ABH X Roshni has curated limited edition kits with the bestseller products, available at a great saving. Anastasia Beverly Hills always tried to do something special for the brand’s patrons who are trendy, elegant, high on fashion & self-assured.
Too Glam to give a damn
With Anastasia Beverly Hills Mini Soft Glam Eyeshadow Palette and Mini lash brag mascara, this kit is ideal for nailing a statement look for a party. This Mascara will help you achieve maximum lash volume and fullness that you can’t stop bragging about. The Anastasia Beverly Hills Soft Glam Eyeshadow Palette is a day-to-night eyeshadow palette that includes ultra-matte and metallic eyeshadow shades. The mini is portable and has a large mirror for creating endless looks.
Original Price- 4990 , NOW INR 3500
Availability – Sephora, Nykaa, Myntra, ABH exclusive stores at DLF Mall of India Noida, Promenade Delhi & Phoenix Palladium
Kiss from a Rose
This kit contains Anastasia Beverly Hills Stick Blush in the much-loved shade Pink Dahila and Satin Lipstick in shade Peach Amber. Anastasia Beverly Stick Blush is a cream blush that melts into the skin and creates a natural-looking colour with a seamless finish. The bullet lipstick is in Satin finish which is brilliantly pigmented and insanely smooth glide-on.
Original Price- 5700 , NOW INR 3900
Availability – Sephora, Nykaa, Myntra, SS Beauty, ABH exclusive stores at DLF Mall of India Noida, Promenade Delhi & Phoenix Palladium .
Shrutie Kher, Business Head – International Brands, House of Beauty says, “I am extremely thrilled to launch ‘In the Spotlight’ campaign with these super versatile kits featuring Roshni Bhatia. These kits are value savers which deliver the Avant-garde evening party look to soft and dewy daytime glow. The kits are put together in such a way that it evokes one’s inner Diva and brings them into the spotlight. I am excited for the brand lovers to experience the magic of ABH and create their own version of being in the spotlight. I hope our brand friends love this kit as much as we loved creating it.
Roshni Bhatia, Instagram Influencer says, “It feels like a full circle of life when you get to work with your favorite makeup brand. I have loved Anastasia Beverly Hills products ever since I first got introduced to the brand in my teens. Being the face for their India campaign of “In the spotlight” and launching these exclusive value kits for my followers is very satisfying. I am excited to see the deconstruction of these makeup looks that people will create using the two kits.”
About Anastasia Beverly Hills:
Anastasia Beverly Hills was founded on Anastasia Soare’s unique application of the Golden Ratio in creating balance and harmony. Inspired by the ancient principles of Divine Proportion, Soare developed the patented Golden Ratio Eyebrow Shaping Method and patent-pending Golden Ratio Contouring Method to enhance and accentuate each individual’s unique facial features. These timeless pillars of aesthetic proportion are behind every aspect of the brand — from the core Brow collection and signature services to the cult-classic Contour line and new color makeup launches. As a leading beauty innovator for over two decades, Anastasia Beverly Hills is at the forefront of industry trends while remaining true to its core.
About House of Beauty:
House of Beauty™ (HOB) is a fast-growing, rapidly expanding Beauty and Wellness Specialist Company, focusing on launching International and Cult Celebrity beauty brands via various platforms across India and enabling the brands to penetrate into the Indian market. House of Beauty™ asserts itself as a Brand building platform aligning to Brand Strategy and establishing International brands in India via Aspirational Distribution, Omni Channel Marketing, Investment in Branding, Retail Distribution, Digital Marketing, Education, Training, Local Operations, E- Commerce and other channels.