Nutraceutical company Power Gummies sponsors one of the most-watched Indian reality shows for youth – Splitsvilla season X4
- The sponsorship will showcase Power Gummies through the product Gorgeous Hair & Nail Vitamins
- It will revolve around the ‘Hair Growth Matlab Power Gummies’ campaign
11th November 2022: India’s biggest gummy brand Power Gummies has announced sponsorship for the latest season of SplitsvillaX4 as a health partner. The association with SplitsvillaX4 will enable Power Gummies to showcase its product range, including Gorgeous Hair & Nail Vitamins, as part of the ‘Hair Growth Matlab Power Gummies’ campaign in the show.
As a Health Partner, Power Gummies will ensure that the contestants have all the nutrition and power they need to complete their tasks effectively and provide them with absolute care in the form of a best nutrition friend. Hosts Sunny Leone and Arjun Bijlani will make product mentions throughout the show. There will also be a Power Gummies challenge as well. The contestant will have to consume a unisex gummy before the task to reinforce the importance of vitamin intake for a healthy body and the fact that Power Gummies is the simplest solution to it in the most Spiltsvilla twisty way.
With this partnership, Power Gummies strives to connect with Gen Z and millennial consumers to increase their interest in gummies. The company would also give gift hampers to winning contestants. It will include Power Gummies Gorgeous Hair & Nail Vitamins, Merchandise (Nice Scarfs), a mask, a travel pillow, a hair scrunchie, and Dapper Hair & Beard Vitamins.
Commenting on the association, Divij Bajaj, Founder & CEO, Power Gummies said, “Our aim at Power Gummies is to take away the obligatory notion of taking vitamin supplements in the form of medicine by providing them with a friendly alternative in delicious multi-vitamins. Our partnership with SplitsvillaX4 provides a perfect platform for educating people, mostly GenZ and the millennials, about the importance of good health and how simple it may be to maintain a healthy lifestyle with just two gummies per day.”
Through SplitsvillaX4, Power Gummies will spread the word about the innovative gummies that keenly focuses on intertwined relationship, varied personalities, and lifestyle-oriented and situation-based tasks. Also, the contestants will increase brand awareness by posting five Instagram product-specific videos about the product experience. Furthermore, Power Gummies will be announcing the upcoming release of their Dapper Hair & Beard Gummies through digital presence and kiosk placement during the show.
About Power Gummies
Power Gummies, a new approach to health and wellness. The company is the Provider of nutrition, creating health products which are tasty and backed by science giving complete nutrition, fitting into our lifestyles effortlessly without any fear and complexities of existing pill solutions. The Company has raised $6 million (about Rs 44.4 crore) in funding led by 9Unicorns. The series A round also saw participation from Vcats, DSG Consumer Partners, Wipro Consumer Care Ventures, Sharpp Ventures (Marico Family office) and NB Ventures. Today, it has spread happiness to over 200,000 lives, inspired more than 2000 Influencers. Every day website is enabling 3000+ unique visitors to discover simple and tasty ways to good health.
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