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Proterial Emerges as the New Name for Hitachi Metals Across the Globe

Proterial (India) Pvt.Ltd, formerly known as Hitachi Metals (India) Pvt Ltd., is a globally recognized name that specializes in the manufacturing and sale of high-grade metals. The company has announced its restructuring plan to expand its business and strengthen its offerings in India. As a part of this plan, the company has changed its name to Proterial Ltd. Despite the name change, the company will continue to operate under the same management and ownership and provide the same high-quality products and services that it has been known for.

With over 100 years of material expertise, Proterial Ltd. is committed to delivering cutting-edge technology and innovative solutions to its customers. The company is focused on meeting the evolving needs of industries such as automotive, energy, and electronics. Leveraging its unique blend of metallurgical knowledge, advanced production technologies, and cutting-edge research capabilities, the company is poised to lead the way in developing new materials that offer superior performance, durability, and sustainability. The name “Proterial” was chosen for its connotation of forward thinking and progression, reflecting the company’s commitment to innovation and growth. The company’s products cater to a broad range of industries, including automotive, aerospace, and healthcare. With the rebranding, Proterial Ltd. aims to strengthen its foothold in India and expand its product offerings to cater to the evolving needs of its customers.

As an Industry expert and Managing Director of Proterial (India) Pvt Ltd., Mr. Sanjay Seth says, “We are incredibly excited to unveil our new identity as Proterial Ltd. This strategic rebranding represents a significant milestone for our company as we continue to broaden our product portfolio and strengthen our market presence in India and across the globe. Our renewed brand will empower us to foster stronger connections with our valued customers and stakeholders, reinforcing our unwavering commitment to providing excellence in all aspects of our business.”

Proterial Ltd.’s corporate philosophy consists of three elements: Mission: “Make the best quality available to everyone;” Vision: “Leading sustainability by high performance;” and Values: “Unfaltering integrity” and “United by respect.” With a focus on solving customer issues and bringing new levels of value, the company promises to contribute to the realization of a sustainable society through the products and services that embody its philosophy. Through the advancement of metal composition and structural control technology, which we have been refining for over a century, Proterial aims to address societal challenges using materials. Their pledge includes a steadfast dedication to professionalism in materials, forging new paths in various industries with our forward-thinking approach, and taking proactive steps towards creating a better world.

The company’s new website, https://www.india.proterial.com/, will be updated with the latest product information, news, and resources. Proterial Ltd. customers and suppliers can rest assured that the rebranding will not impact the company’s ongoing projects or business operations. The company will continue to provide the same level of service excellence and product quality that its customers have come to expect.

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