VAHDAM® INDIA Launches Limited-Edition Gift Set Inspired By hit Series Emily in Paris
Global wellness brand VAHDAM® INDIA has announced an exciting new collaboration with the hit series Emily in Paris produced by MTV Entertainment Studios, which has returned for its 3rd season.
VAHDAM has launched the Emily in Paris Limited Edition Gift Set only in the US which is its primary key market.
This exclusive gift set is the show’s first collaboration with tea and brings to life the allure of Paris and Emily Cooper’s exuberant style. Shaped like a vintage suitcase, each element of the design brings out the essence of Emily in Paris and is inspired by Emily’s chic Parisian life. Fans of VAHDAM and Emily Cooper will savour the delicious teas in this gift set, which come in 4 opulent tin tea caddies.
The teas are exclusive blends crafted especially for this collaboration including:
- La Vie En Rose: A specially-curated floral infusion of rose petals, cranberry, beetroot candy and pomegranate kernels, handpicked from the farms of India. It is an ode to Paris, the most romantic city in the world.
2. Voila! Vanilla: Sweet and enchanting, this light herbal tea is inspired by France’s timeless love affair with the sweet scent of vanilla.
3. Le French Earl Grey: French elegance meets hand-picked goodness from the Himalayan foothills for an Earl Grey with a unique twist.
4. Ingenue Violet: This tisane is the ultimate Perisian delight, crafted with hibiscus, lavender and blue cornflower, all picked with love from the best farms in India.
Check it out here: https://bit.ly/3HWAPLs
“We are very excited to partner with Netflix’s original show, Emily in Paris and create this limited edition gift set which is uniquely stylish, just like Paris and Emily Cooper both are,” said Bala Sarda, Founder & CEO, VAHDAM® India
Bala also added that VAHDAM India continues its journey of taking the brand to the next level with global partnerships.
VAHDAM India has stayed on the front seat when representing India, overseas and was recently seen in the coveted Koffee with Karan Hamper, season 7.
About VAHDAM® India:
VAHDAM® India was founded in 2015, by Bala Sarda with a mission to build a home-grown Indian brand for the world. With direct sourcing from farms & estates across India, in-house manufacturing in their 100,000 sq. ft. BRC Certified state-of-the-art facility, local distribution in key markets like the USA, Canada, and Europe, the strong customer love and organic endorsements by global celebrities like Oprah Winfrey, Mariah Carey, Martha Stewart & more, the company is executing a unique digital playbook of creating strong & scalable consumer brands globally. The company has raised over 290 crores in funding and gets ~95% of its sales via online channels. It is a Certified Plastic Neutral and Climate Neutral brand and directs 1% of its revenue towards the education of its tea growers’ children.
Learn more at www.vahdam.in and follow us on Twitter, Instagram and LinkedIn
About Emily in Paris
One year after moving from Chicago to Paris for her dream job, Emily finds herself at a crucial crossroads in every aspect of her life. Faced with two very different paths, Emily will have to decide exactly where her loyalties lie — at work and in her romantic life — and what those decisions mean for her future in France, all while continuing to immerse herself in the adventures and surprising twists and turns that life in Paris provides. Award-winning creator and showrunner Darren Star returns to helm the third season of the Emmy-nominated series EMILY IN PARIS. Producer and star Lily Collins also returns as Emily Cooper, alongside returning series regulars Philippine Leroy-Beaulieu, Lucas Bravo, Ashley Park, Camille Razat, Samuel Arnold, Bruno Gouery, William Abadie, and Lucien Laviscount. EMILY IN PARIS is produced by MTV Entertainment Studios, Darren Star Productions, and Jax Media.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures, and Showtime. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating
the highest quality product for some of the world’s most beloved, iconic franchises. Additionally, Paramount Consumer Products oversees the online direct-to- consumer business for CBS and Showtime programming merchandise, as well as standalone branded ecommerce websites for Star Trek, SpongeBob, South Park, and MTV.
